Dec 13, 2024

2022-2023 Catalog

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2022-2023 Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration A.A.S. (A25120M)

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The Business Administration A.A.S. Degree Marketing Concentration prepares students for careers in Business where they want an additional focus in the Marketing area. In this concentration, coursework will emphasize principles in accounting, business law, economics, and management. In addition, students will be exposed to coursework that emphasizes social media marketing, marketing research, advertising and sales promotion, and customer service.

First Year

Fall 1st Semester

ACA 111 - College Student Success 1 Credit Hour(s)
BUS 110 - Introduction to Business 3 Credit Hour(s)
BUS 115 - Business Law I 3 Credit Hour(s)
BUS 137 - Principles of Management 3 Credit Hour(s)
CIS 110 - Introduction to Computers 3 Credit Hour(s)
MKT 120 - Principles of Marketing 3 Credit Hour(s)

Semester Total: 16 Credit Hour(s)

Spring 2nd Semester

ACC 120 - Prin of Financial Acct 4 Credit Hour(s)
ENG 111 - Writing and Inquiry 3 Credit Hour(s)
INT 110 - International Business 3 Credit Hour(s)
MAT 152 - Statistical Methods I 4 Credit Hour(s)
OR
MAT 171 - Precalculus Algebra 4 Credit Hour(s)
MKT 220 - Advertising and Sales Promotion 3 Credit Hour(s)

Semester Total: 17 Credit Hour(s)

Summer 3rd Semester

HUM 115 - Critical Thinking 3 Credit Hour(s)

Semester Total: 3 Credit Hour(s)

Second Year

Fall 4th Semester

ACC 121 - Prin of Managerial Acct 4 Credit Hour(s)
ECO 251 - Prin of Microeconomics 3 Credit Hour(s)
ENG 114 - Prof Research & Reporting 3 Credit Hour(s)
MKT 223 - Customer Service 3 Credit Hour(s)
Major Elective 3 Credit Hour(s) *see table below

Semester Total: 15-16 Credit Hour(s)

Spring 5th Semester

BUS 240 - Business Ethics 3 Credit Hour(s)
ECO 252 - Prin of Macroeconomics 3 Credit Hour(s)
MKT 225 - Marketing Research 3 Credit Hour(s)
MKT 227 - Marketing Applications 3 Credit Hour(s)
MKT 232 - Social Media Marketing 4 Credit Hour(s)
WBL 110 - World of Work 1 Credit Hour(s)

Semester Total: 17 Credit Hour(s)

Total: 68-69 Credit Hour(s)

*Recommended Major Electives

BUS 135 - Principles of Supervision 3 Credit Hour(s)
BUS 139 - Entrepreneurship I 3 Credit Hour(s)
WBL 111 - Work-Based Learning I 1 Credit Hour(s)
WBL 115 - Work-Based Learning Seminar I 1 Credit Hour(s)

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