MKT 232 - Social Media Marketing

4 Credit Hour(s)

This course is designed to build students’ social media marketing skills by utilizing projects that give students hands-on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.

Contact Hours: 5
Class Hours: 3
Lab Hours: 2
Semester(s) Offered: S