MKT 227 - Marketing Applications

3 Credit Hour(s)

This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small-group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy.

Contact Hours: 3
Class Hours: 3
Lab Hours: 0
Prerequisite(s): MKT 120, ACC 120 and ECO 251 or ECO 252
Semester(s) Offered: S