MKT 225 - Marketing Research

3 Credit Hour(s)

This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.

Contact Hours: 3
Class Hours: 3
Lab Hours: 0
Prerequisite(s): MKT 120
Semester(s) Offered: S