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MKT 225 - Marketing Research
3 Credit Hour(s)
This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.
Contact Hours: 3
Class Hours: 3
Lab Hours: 0
Prerequisite(s): MKT 120
Semester(s) Offered: S
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